Teatro Wien
Project Overview
When Teatro Wien began expanding their marketing reach, they needed a digital identity that reflected the sophistication of their venue and events. I was tasked with bringing their offline reputation into a strong online presence.
The process began with recreating their logo — originally provided as a flattened PDF — and rebuilding it as a clean, scalable vector for both print and digital use. This step ensured long-term consistency across all branding applications.
Next, I established Teatro’s social media from scratch, setting up their Facebook and Instagram accounts and designing the initial content direction. The tone was elegant yet lively, with visual storytelling centered on ambiance, lighting, and client experience.
Through ongoing content production, I retouched and color-corrected imagery to maintain visual harmony, and created short-form video edits and reels for promotional use. The goal was to highlight Teatro’s energy and character while adhering to a cohesive aesthetic across all media.
Logo & Brand Reconstruction
Digitally recreated Teatro’s logo from an uneditable PDF, refining proportions and type details for modern scalability and clarity in both print and screen formats.
Social Media Development
Set up and branded Teatro’s Facebook and Instagram pages from the ground up, establishing tone, visuals, and posting rhythm to suit their event-driven business model.
Photography Retouching
Color-graded and enhanced professional images to create warmth and depth, aligning with the brand’s theatrical yet polished personality.
Video & Reel Production
Edited promotional video clips and short reels to showcase event highlights and behind-the-scenes moments. Balanced dynamic pacing with brand-consistent tone and sound.
Content Coordination & Strategy
Managed post scheduling, adapted captions for tone and length per platform, and maintained a consistent visual and editorial voice throughout campaigns.
