Cross-Market Brand Design & Social Media Direction – Conceptum Werbeagentur Wien

Developed brand assets and managed social media for Conceptum, aligning design across their Austrian and Bosnian branches through logo localization, reels, and promotional content.

Project Overview

During my time at Conceptum, a Vienna-based digital marketing agency, I worked on a wide range of brand design, web, and social media projects for both the Austrian headquarters and the Bosnian branch.
My primary focus was on building a consistent visual identity across multiple platforms and regional markets — aligning with the agency’s modern, minimal design language.

I created business cards, Instagram story templates, and promotional visuals, all designed to maintain clarity and brand coherence.
Additionally, I developed a localized logo for the Bosnian branch, adapting typography and proportions to match the Austrian parent identity while ensuring flexibility for future sub-branches.

Beyond design, I also managed Conceptum’s social media channels, producing reels, stories, and content that showcased the agency’s work with local and international clients.
In addition, I supported website maintenance and updates, making adjustments to pricing sections, client reference pages, and layout elements to improve readability and visual consistency.

This experience strengthened my understanding of brand cohesion across multilingual markets and sharpened my skills in agency-level content production and cross-platform adaptation.

Developed a localized version of Conceptum’s logo for their Bosnian branch, ensuring full alignment with the Austrian brand system.

Designed Instagram stories, highlights, and static posts for both B2B and B2C audiences. Maintained brand consistency through typography, color, and layout.

Edited short promotional reels showcasing client projects and agency milestones. Focused on motion rhythm, color harmony, and mobile-first delivery.

Designed business cards and promotional visuals for both internal and client use. Maintained a clean, modern corporate aesthetic.

Implemented small-scale changes such as updating pricing sections, refining layout elements, and maintaining the client reference page to ensure clarity and visual alignment across the site.