N/A (University Project)
Project Overview
Created a full visual identity for Dizajnijada 2023, the official student design festival of International Burch University.
The project centered around the theme of creativity and collaboration, expressed through a vibrant palette and playful hand-drawn typography.
Designed posters, merchandise, and digital assets that shared a cohesive visual style while maintaining flexibility across print and web formats. The goal was to celebrate student creativity with an aesthetic that feels modern, energetic, and inclusive.
Brand System & Identity
Defined a playful but structured identity built around IBU’s palette and a custom headline type. Established spacing rules, grid, and a lockup system for logo + event info so every artifact reads as one family.
Illustration Direction
Created a character-led illustration style with bold shapes, soft gradients, and floating elements. Built an asset library of motifs and stickers so new visuals can be assembled quickly without breaking style.
Poster Series & Layout System
Designed a multi-poster series with consistent hierarchy: hero art, event title, date, venue, partner logos. Set a modular layout so copy changes or translations fit without redesigning the composition.
Web & Social Media Assets
Delivered responsive hero banners, story frames, reels covers, and feed templates. Optimized exports for fast loading, crisp typography, and safe zones that keep text clear across devices.
Merch & Collateral
Extended the system to badges, lanyards, T-shirts, and mugs. Prepared production-ready files with color specs, print margins, and scale guidance to keep color and contrast consistent across materials.
Accessibility & Production Notes
Checked contrast for key text blocks, avoided small point sizes on dark backgrounds, and tested legibility on mobile. Provided a mini brand guide covering color values, typography, and export presets.
