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Project Overview
This project was one of my earliest attempts at 3D product animation. The assignment required creating a short promotional spot for an existing device — and I chose the Samsung Galaxy Ultra due to its bold geometry and recognizable design language.
Although the model itself was pre-built, I reworked all textures, materials, and lighting setups entirely from scratch. The goal was to make the phone feel premium and cinematic, similar to real advertising campaigns. I experimented with stylized color gradients, glossy metal shaders, emissive highlights, and animation pacing that emphasized the camera array and surface finishes.
The project strengthened my understanding of:
product-focused render pipelines
lighting for reflective surfaces
camera animation for tech advertisements
managing color consistency across multiple shots
rendering high-resolution stills and animation sequences
Even though it reflects my early animation experience, I’m still proud of the results — it represents the point where I started understanding how 3D tools could be used for motion graphics and commercial-grade visuals.
Rebuilt Materials & Shaders
Recreated all surface materials, metal shaders, and glass elements from scratch to achieve a premium, commercial-grade finish consistent with modern smartphone advertising.
Studio Lighting for Product Rendering
Designed clean studio lighting setups tailored for reflective surfaces, emphasizing the camera array, brushed textures, and overall device silhouette.
Camera Animation & Motion Design
Animated smooth product-focused camera passes inspired by real tech advertisements, using movement to highlight key hardware features.
Texture Adjustment & Color Direction
Tweaked textures, reflections, and gradient lighting to match Samsung’s sleek brand aesthetic while adding a stylized color direction for visual impact.
Rendering & Compositing
Rendered high-resolution stills and animation sequences, then composited and refined them for clarity, color balance, and presentation.
Brand-Aligned Presentation
Structured the final visuals to reflect professional product ad standards: clean, minimal, and focused on premium consumer appeal.
