Dalibor Nikolic Trainer
Project Overview
For Dalibor Ninkolić Training (DNT), I designed a bold and performance-driven visual identity centered on strength, focus, and professionalism. The goal was to establish a cohesive online presence that reflects the trainer’s modern approach to fitness and mobility coaching.
The project involved developing a high-contrast, responsive website with an emphasis on accessibility and impact. Alongside the website, I created marketing visuals and social media materials that convey energy and precision, complementing the photography and brand tone.
Each image was retouched and color-graded to highlight texture, definition, and movement—enhancing the gritty yet professional aesthetic consistent across all media.
Visual Direction & Brand Styling
Defined a clean, high-contrast look with a focus on strength and structure, balancing gritty textures with modern typography and composition.
Website Design & Optimization
Developed a responsive, SEO-optimized site designed for clarity, quick navigation, and strong visual hierarchy suited to the fitness industry which allowed for booking and class scheduling in-house.
Photography & Retouching
Edited and color-graded training photography to emphasize form, detail, and environment while maintaining natural tones and lighting.
Social Media & Marketing Assets
Created promotional materials and social post layouts tailored to DNT’s branding for consistency across digital platforms.
