Partas

An ongoing web, social and content account for a prefab home builder, presenting 50+ houses with one consistent look.

I ran PARTAS as an ongoing digital design and content account: WordPress and SEO work on the website, a reusable social media system, short-form video, and image direction across more than 50 completed houses, all in German.

ClientPARTAS GmbH

IndustryConstruction · Prefab homes

My roleWeb, SEO, Social, Content, Image direction

ToolsWordPress, Canva, Lightroom, Photoshop, CapCut, Captions.ai, Meta Business Suite, Google Business Profile

Laptop showing the PARTAS website page for the Q 710 house model

Tablet showing PARTAS website floor plans under the heading Platz für Ihren Alltag

The challenge

PARTAS had a lot to show: prefab homes, materials, sustainability, building speed and a steady stream of finished houses, plus its appearances at industry trade fairs. But the website, social channels and photography didn’t feel like one brand. Images from 50+ sites varied in light and quality, web content and company details needed updating, and social posts were made one at a time.

My approach

I treated web and social as one system. On the website I rewrote and updated service and company content, improved SEO, smoothed the contact and form experience, and updated legal details like the Impressum. For social I built reusable branded templates, Reel covers and recurring post formats, edited short-form video and adapted captions. Behind both, I selected and colour-corrected property photography so every house, inside and out, looks clean and consistent.

Smartphone showing a PARTAS social post of a modern house at dusk

Bright open-plan living and dining room in a PARTAS house with a floating staircase

Dark wood kitchen island with bar stools in a finished PARTAS house

Smartphone showing a PARTAS Reel with an aerial view of a finished house

Two-storey PARTAS family house with a red tiled roof and landscaped garden — default

PARTAS branded social post showing an open dining and living space, with contact bar

Aerial view of a finished PARTAS house with red roof, driveway and surrounding greenery — default

PARTAS branded social post with a garden path leading to a house and pool

Key deliverables

WordPress website updates, SEO and rewritten content, reusable social templates, Reel covers and edited Reels, recurring branded posts and captions, and one consistent image library for web, social and trade fair coverage.

The PARTAS team standing behind their branded wooden stand at a trade fair

What I delivered

Website content, service and company updates in WordPress; SEO improvements; a smoother contact and form flow; updated Impressum details; a reusable social template system with Reel covers; short-form video edits; German captions and post copy; and selected, colour-corrected and retouched photography across 50+ properties.

Website, content & SEOWordPress

Social templates & Reel coversSocial

Short-form video & captionsCapCut

Property photo selection & editingLightroom · Photoshop

A more consistent PARTAS across web and social, with a large volume of housing projects presented in a cleaner, more professional way.

The outcome