Clerk.io
Making AI-powered eCommerce personalisation easy to understand, from long-form ebooks to UI explainers and localised webinars.
I ran end-to-end marketing design for a B2B SaaS team: a modular content system, UI-based explainer mockups, localised webinar materials, photography and AI-assisted animation.
Clerk.io sells highly technical features: AI search, product recommendations and a customer data platform. The challenge was to turn these data-heavy concepts into marketing that is quick to scan, easy to understand and consistent across every channel, for technical and non-technical readers alike.
As the on-site marketing presence for a partially remote team, I owned the production pipeline from brief to publish. I built a modular layout system with clear hierarchy, reusable content blocks and icon-supported explanations, so complex topics break into scannable sections, then applied it across ebooks, web, webinars and social.
One modular system, applied across long-form content, product explainers and localised materials.
What I delivered
Ebooks including The AI Chatbot Playbook for E-commerce Teams and How to Stop Losing Your Shoppers to Google. Simulated use-case mockups that walk viewers through search and recommendations step by step. Webinar slides localised with AI into four languages without losing brand consistency.
A flexible, scalable communication system that made Clerk.io's technical features easy to grasp, with no deep technical knowledge needed.
The outcome