KKV Napredak
A multilingual print and digital communication system for Vienna’s Croatian cultural association and its educational programmes.
I carried Napredak’s blue, red and white identity across flyers, brochures, web and merchandise, in German and Croatian, so an association founded in 1902 speaks with one consistent voice.
Napredak runs everything from a summer academy and free German courses to concerts, scholarships and charity events, for audiences who read German, Croatian or both. Materials had grown piece by piece, so the same organisation could look and sound different from one flyer, brochure or web page to the next.
I treated the existing blue, red and white identity as a system rather than a style: fixed colour roles, bold condensed headlines and modular content blocks that work on an A4 flyer, a tri-fold brochure and a web page alike. Every piece was built for parallel German and Croatian/BKS versions, so layouts hold up when text length changes between languages.
Large informational flyers and organisational overviews, Ljetna akademija brochures and tri-folds, merchandise graphics prepared for T-shirt printing, and WordPress website work for Napredak and its summer academy / German-language programme.
What I delivered
Overview flyers presenting the association’s history, mission, board and sponsors; summer academy brochures and tri-fold materials; German and Croatian/BKS versions of each piece; T-shirt graphics prepared for print production; and WordPress updates for Napredak and the Ljetna akademija pages, plus support with website, email and domain administration.
One organisation, two languages, many formats. The blue, red and white identity now reads as one recognisable Napredak look, from a printed flyer to the website.
The outcome