DNT coach Dalibor Nikolic in a deep split squat holding a kettlebell in a dark gym

DNT Fitness

A bold, conversion-focused website and campaign graphics for a Vienna personal trainer and combat sports coach.

I designed the website and visual identity for Dalibor Nikolic, a trainer with 40+ years of experience and 1,200+ clients, so his programmes, prices and booking steps are clear at a glance.

ClientDalibor Nikolic Trainer (DNT)

IndustryFitness & personal training

My roleWeb & visual design, Campaign graphics

ToolsWordPress, Photoshop, Canva, Meta Business Suite, Google Business Profile

Visit dn-training.at

DNT coach in a low lateral lunge on the gym floor

DNT website section introducing the coach, Ich bin Dalibor Nikolic, with stats

The challenge

Dalibor had no structured digital presence. His materials did not clearly explain his programmes, service tiers, prices or how to book, which created friction for anyone ready to start training.

My approach

I built a dark, high-contrast identity with bold type, sharp containers and gritty imagery that mirrors his discipline and authority. On the WordPress site I placed booking and free-consultation actions throughout the journey, so visitors always know the next step.

DNT Mobility Gruppentraining poster with class time and prices, landscape format

DNT Mobility Gruppentraining Instagram story with schedule and prices

DNT Mobility story announcing classes from 2 October, with prices

DNT Mobility Gruppentraining square post with time and pricing

Key deliverables

A responsive website with clear offers and booking, backed by bold launch campaign graphics.

DNT Fitness website hero with the coach training in a dark gym

What I delivered

A responsive WordPress site presenting mobility and strength 10-session packages, private training, group sessions and a monthly training overview, with booking CTAs and a free initial consultation form. Plus Mobility Gruppentraining campaign graphics for feed and stories.

Website designWordPress · Photoshop

Visual identityPhotoshop

Booking & consultation flowUX

Campaign graphicsPhotoshop · Canva

Square crop of the DNT coach in a split squat with a kettlebell

A frictionless platform that positions Dalibor as an authoritative, performance-driven coach, with a clear booking flow that encourages direct inquiries and reservations.

The outcome